![]() This is where the beauty of Kickstarter lies - it gives Creators a venue to sell the masses on their crazy and hair-brained ideas. It’s easy to see how a simple project can take time to ship, even with the Creator moving as fast as they can. A quality part mold may take 6-12 weeks for a factory to produce, plus additional time for tweaking the molds, shipping samples, and finally producing the final product in volume. And sometimes those final steps take time. Remember, the project isn’t finished yet - that’s what the campaign and funding was for: bridging the gap between a well thought out idea and a quality final product ready to ship to your doorstep. If they’re lucky, they might even have a few bucks leftover for a round of beers after the last package is shipped - if they aren’t already reinvesting it back into the company for whatever comes next. In addition to production costs, they have to budget for shipping, packaging, and an endless stream of nickle-and-dime expenses. The Creator needs to budget carefully to ensure each pledge reward is shipped before funds are exhausted - not a trivial task. The Creator will also send surveys to Backers for details like shipping address and reward options. Our last campaign attracted 5341 backers and blew past our $20k Goal to reach $159k - a 795% bonus!Īfter the completion of a successful campaign, it’s the Creator’s job to wrap up the project with the help of their new funding, and to supply Backers with progress updates as they work towards shipping pledge rewards. ![]() Popular campaigns can attract more backers and raise funds far beyond their goals. If the campaign fails, nobody is charged and it’s game over. If the campaign is a success, the Creator receives the project funds from their Backers and it’s off to the races. Creators can post videos, pictures, and text to explain their project, and Backers can select from a variety of pledge options to help fund the project.Ī Kickstarter campaign typically lasts about 30 days (they can last 1 - 60 days), and each project has a funding Goal that the campaign needs to hit for the Kickstarter campaign to be successful. This is the Creator’s soapbox for their project, and it gives Backers a chance to learn more about the project and the rewards they can pledge towards. Clicking on the project will bring you to the project’s campaign page. Let’s say you’re browsing Kickstarter projects and you see a project that catches your eye - say, a fancy spork. ![]()
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