![]() There are two major types of fonts to consider when designing your messages: serif and sans serif. Research shows that people need 50% more time to read italic font styles in contrast to regular typefaces. Legible fonts help readers scan your email, identify key points, and make quick sales decisions.Įven something as minor as italics can affect your emails’ readability. If your emails are hard to read, they’re less likely to be read. It will make your messages feel more familiar and help you gain trust with your audience, leading to better engagement. If you don’t know where to start, choose a font that complements your visual branding. Here are two principles to follow so your emails have the same vibe as your company, look great, and are easy to read: Align your font with your brandĭid you know that fonts can be professional, casual, technical, etc.? It’s true! Choosing a font that represents your company’s voice and style is crucial - and not just on your website. Fonts can also affect the tone of your company’s message. To make the most of these 10 seconds, it’s crucial to use the best fonts for emails that you can.Įmail-friendly fonts that render correctly in all the major email providers will make your messages easier to read. Besides a catchy subject line and attention-grabbing imagery, typography is one of the critical elements users notice about your message. People usually spend about 10 seconds looking through brand emails.
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